Media Plan incorporates technology from 3Way Solutions for monitoring and tracking advertising on TV channels.
The Guatemalan company Media Plan, leader in signal distribution international TV for ISP's, content sales, advertising on Pay TV, and other digital media for Central America and the Caribbean, announced the incorporation of a system of logging and tracking of advertising spots provided by 3Way Solutions, a company specialized in monitoring solutions, auditing and recording for the broadcast and television industry. The implementation will allow Media Plan to provide a service aimed at local channels for monitoring, recording and automatic verification of commercial advertising on six television channels, strengthening its control capabilities.
operational and validation of advertising broadcasts.. With this incorporation, Mediaplan continues to consolidate its infrastructure technology to provide higher levels of reliability and transparency in the management of advertising campaigns for operators, advertisers and agencies of the region.
3Way Solutions' solution is based on its logging platform and audit for TV and radio signals called Fingerprint, designed for recording continuous, commercial detection, generation of emission evidence and intelligent management of audiovisual content. The company has more than 20 years of experience developing solutions for broadcasters, cable operators and media platforms in Latin America. “This incorporation allows us to optimize the control and monitoring processes of advertising campaigns, guaranteeing a more efficient and precise operation for our clients, while opening a line of business that allows us “It will allow us to grow in the future by auditing content in general,” he said.
Karina Estrada, Director of Media Plan.
For his part, Diego Gilles, International Sales Manager of 3Way Solutions highlighted: “We are happy to continue expanding our solutions in Central America, accompanying the growth of companies in the sector as important as Media Plan in their technological transformation processes and automation of operations.”