Vertika company incorporates technology from 3Way Solutions to enhance its media auditing and monitoring services
The Mexican company Vertika, specialized in media auditing, advertising content analysis and monitoring of topics of interest to organizations and brands, announced the incorporation of a monitoring and analysis technological solution developed by 3Way Solutions, a company specialized in logging, auditing and recording systems for the broadcast and media industry.
The implementation includes a logging and clipping system for four video and audio channels, along with four other audio channels, allowing Vertika to efficiently record, store and analyze large volumes of audiovisual content from different media.
The solution also incorporates the Fingerprint functionalities, for the automatic detection of advertising spots, and Speech-to-Text, which allows the automatic conversion of audio to text to facilitate search, monitoring and content analysis tasks.
With this incorporation, Vertika strengthens its technological infrastructure to provide its clients with more precise, agile and automated monitoring services, expanding its capabilities both in the monitoring of advertising campaigns and in the analysis of media coverage of strategic topics.
The 3Way Solutions platform is designed for continuous recording, automatic content identification, generation of broadcast evidence and intelligent management of audiovisual files. The company has more than 20 years of experience developing solutions for broadcasters, TV operators, monitoring agencies and media companies in Latin America.